Dear users, to provide you with a safer and more convenient experience, we have comprehensively upgraded our product packaging. Products with the old packaging will still function normally. While the appearance has changed, Suzhou Chung-Hwa Chemical & Pharmaceutical's consistent commitment to quality remains unchanged.
I. Packaging Upgrade Interpretation
1. The design concept for this new packaging is based on an extension of the Suzhou Chung-Hwa Chemical & Pharmaceutical brand logo, stretched to the sides to create a sense of "protection and care," reflecting the company's humanistic care and corporate values.
2. Based on the design, the visual distinction between channels is deepened; in the OTC channel, the CCPC logo is added to strengthen the image of Suzhou Chung-Hwa Chemical & Pharmaceutical.
3. In terms of distinguishing channels and indications, the connection with the drug is strengthened, making it more intuitive.
4. The continuity of color creates a stronger sense of heritage.
II. Drug Characteristics Design Concept
1. Increase color scalability, enrich the color palette, and facilitate differentiation;
2. Enhance differentiation of details, such as the drug's properties.
3. Flatten the drug's characteristics and corresponding indications, using icons as secondary symbols to allow the audience to more intuitively grasp key information and enhance overall cohesion and layering.
III. Packaging Upgrades for Chronic Disease Products
Chronic disease products typically require long-term use. By changing packaging, branding, and image updates can better meet the needs of chronic disease patients. Customized products and packaging can be introduced for different chronic disease patient groups to enhance dosage form identification.
Appendix: Examples of Product Packaging Upgrades
Suzhou Chung-Hwa Chemical & Pharmaceutical has always been committed to being a trustworthy health business in the Chinese world!
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